Precision tools for home bakers

Baked Goods Pricing Calculator

Charge what it's worth

For each ingredient, enter what the package costs, how big it is, and how much this batch uses — the math is done for you. Package size and amount used just need to be in the same unit (grams, cups, eggs, whatever you think in).

Ingredient
Package price
Package size
You use
Cost
Suggested price per item
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Most home bakers undercharge by forgetting labor — pay yourself first. A 2–3× markup on true cost is a common starting range for custom baked goods; specialty and decorated items often command more.

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How to price home-baked goods

The formula is simple: (ingredients + packaging + labor) ÷ items in the batch = your cost per item, then multiply by a markup to get your price. The hard part is honesty about the inputs — and the input most home bakers skip is their own time. If a batch of decorated cookies takes four hours and you charge only for flour and sugar, you're paying customers for the privilege of baking.

What markup is fair? A 2× markup means half your price is profit and overhead; 3× is common for custom and decorated work. If your price feels shockingly high compared to a supermarket, remember: you're not competing with the supermarket. Custom bakes are a service, not a commodity.

Two costs this calculator lets you fold into "packaging & misc": boxes, ribbons, labels, and a share of utilities. If you sell regularly, also check your local cottage food laws — most regions require registration above certain revenue levels.